Lead Generation for Web Agencies

Find Ugly
Websites.
Win Clients.

Search Google Maps for any niche in any city. We score every website, detect mobile numbers, generate AI pitch insights, and write your outreach email — all in one click.

50+
Results per search
15+
Website checks
1-click
Cold email ready

Demo video coming soon

See how agencies find 10 leads in 60 seconds

The opportunity hiding in plain sight

68%
of local business websites fail basic mobile tests
54%
have no SSL certificate or HTTPS redirect
71%
are missing a clear call-to-action on their homepage
$3k–$15k
average new client value for a web redesign project
Built for agencies that want to scale

Stop Guessing.
Start Closing.

Most agencies waste hours manually checking websites, writing cold emails from scratch, and chasing dead leads. Ugly Websites automates the entire prospecting pipeline — from finding the lead to sending the pitch.

Find 50 qualified leads in under 60 seconds
AI writes your pitch based on their actual website problems
Track every lead from first contact to closed deal
One new client pays for a full year of the tool
01
Search any niche + city
Type 'plumbers' and 'Austin TX'. We query Google Maps and return up to 50 real local businesses with contact details.
02
We score every website
Our engine runs 15+ checks — SSL, mobile, speed, SEO, GBP profile, pixel tracking, chat widgets, and more.
03
AI writes your pitch
One click generates a personalised cold email based on the specific problems found on that business's website.
04
Track, export, close
Save leads to your Ugly List, track contact status, export to CSV, and download branded PDF reports.
Everything in one tool

Your Agency's Unfair Advantage

Everything you need to find, qualify, pitch, and close web design clients — without the manual grind.

Google Maps Scraper

Pull up to 50 real local businesses per search. Any niche, any city, instantly.

Ugliness Score™

Every site gets a precise score — SSL, mobile, speed, design age, missing CTAs. Know exactly what to pitch.

Mobile Number Detection

Know if it's a mobile or landline. Mobile = direct line to the owner. Higher close rates.

AI Ugly Insights

AI-generated bullet points on exactly what's wrong with each site. Ready to paste into your pitch.

Outreach Email Generator

One click writes a personalised cold email based on that business's specific problems.

SEO Grade (8 Checks)

Title tag, meta, H1, Open Graph, sitemap, robots.txt, schema, and image alt — all scored.

GBP Profile Scoring

See Google Business Profile completeness and Maps rank position for every lead.

Ugly List (CRM)

Save leads, track status (New → Emailed → Called → Closed), and manage your pipeline.

Branded PDF Reports

Download a 'Certified Ugly' PDF report for any business. Send it as a cold outreach asset.

Your Next 10 Clients
Are Already Out There

They have ugly websites. They just don't know it yet. You do. Start finding them now — free, no credit card required.

Simple pricing

One New Client Pays For Everything

Each credit = one search. No hidden fees. Cancel anytime.

Free
Free
  • 10 searches
  • Up to 15 results/search
  • Ugliness scoring
  • CSV export
Starter
$29/mo
  • 50 searches/month
  • Up to 30 results/search
  • Screenshot previews
  • Mobile number detection
Most Popular
Pro
$79/mo
  • 200 searches/month
  • Up to 50 results/search
  • AI Ugly Insights
  • Outreach email generator
  • Ugly List CRM
  • PDF reports
Agency
$199/mo
  • 1,000 searches/month
  • All Pro features
  • Unlimited team seats
  • Admin dashboard
  • Priority support
Got questions?

Frequently Asked Questions

Everything you need to know before you start finding ugly websites.

Still have questions? We're happy to help.